To me, pop culture is a something a larger percentage of people will recognize.  It may not be something all these people like or take part in everyday, but they have seen, heard or know about it because of its popularity. Pop Culture can be relevant in the  business environment depending on where you work.  If mow grass for a living, pop culture will probably have little influence over your daily work activities.  If you work at target, pop culture may have great deal to do with your daily work activities as your income may depend on pop culture.  I chose Star Wars, as seen in the previous post, because the Star Wars franchise, first released in the late 1970’s, has produced 6 movies, countless merchandise, many video games, comic books TV shows and is still churning out products 30 plus years after its initial release.  Aside from the billions of dollars in revenue it has generated, it is recognized worldwide by people of all ages, genders and races. Star Wars has entertained people now for over three decades and continues to do so.  It has stimulated the imaginations of many of people and has influenced the masses since its release.